About Us
At The Big Stink Co, we’re not just about bait—we’re about better fishing for everyone.
We started with a simple idea: what if we could turn fish market waste into something powerful, useful, and sustainable? So, every morning we collect offcuts, heads, and unwanted remains from fish, squid, shellfish, oysters, prawns—you name it—right from markets around Perth. We bring it back, grind it down, and pack it into buckets. That’s where the magic begins.
Our products are made for fishos, by fishos—designed to attract more fish, waste less, and give something back to the ocean that gives us everything.
Our Mission
We’re on a mission to:
- Reduce fish waste bringing more sustainability to both commercial and recreational fishing.
- Create the most effective, natural burley on the market in Australia and New Zealand.
- Build a strong, passionate fishing community that respects the ocean and lives for the chase.
Our Values
Sustainability First
We repurpose fish and shellfish waste that would otherwise be binned. This is about closing the loop and fishing smarter.
Natural, Less Processed Products
Our burley is raw, organic, and closer to what fish naturally eat—less factory, more fish appeal.
Zero Single-Use Plastics
We don’t use throwaway plastic packaging. Our buckets are reusable, and we even offer a buy-back program for lids and containers to encourage recycling.
Next-Level Performance
We’re not making just another burley—we’re creating the most powerful fish lure in the game. Our product is crafted to deliver insane results across Aus and NZ.
Local Production
Wherever we sell, we produce—sourcing from local fish markets to support the community and keep it fresh.
Return on Investment
Our products are made to catch more fish. That means less wasted time, better results, and real value for anglers.
Why We Do It
Because Australia and New Zealand have the best fishing in the world—and we want to keep it that way. We're building something bigger than bait. We're building a brand that helps fishos do what they love while protecting the waters we all rely on.
From hosting comps and building an online community to creating an app that helps teach sustainable fishing—this is just the beginning.
Our Work
At The Big Stink Co, we are dedicated to revolutionizing the fishing experience through eco-friendly innovation. Founded in 2025 by Nicholas Taverner in Port Kennedy, our mission is to provide sustainable fishing products that not only enhance your catch rate but also promote environmental responsibility. Our flagship product, the Burley Bucket, is crafted from sustainable fish offcuts, demonstrating our commitment to reducing waste in the fishing industry.
Research indicates that eco-friendly fishing practices can lead to a 30% increase in sustainable fish populations, which is crucial for maintaining the delicate balance of aquatic ecosystems. By choosing our products, customers contribute to this positive impact while enjoying a more effective fishing experience. Our team comprises industry experts who understand the importance of merging functionality with sustainability, ensuring that each product we offer meets the highest standards of quality and environmental stewardship.
We believe that fishing should be a rewarding activity that respects nature. Our innovative solutions are designed to empower anglers to make responsible choices, ultimately leading to a healthier environment for future generations. Join us in our commitment to sustainable fishing practices and experience the difference that eco-friendly products can make in your fishing adventures.
Tight lines,
The Big Stink Crew